Applied Arts Canada approached MacLaren McCann to Art Direct their Advertising Annual with an editorial piece and the design of the entire publication. McCann's long held belief that the luck is in the amount of work you put into each project. 

AD: Matt Howe PHOTO: Mark Zibert CW: Natalie Greenspan   CD: Sean Davison EP: Jooli Kim  PROPS: Mike Sharpe RETOUCH: JP Goulet