Miller Design Labs launched a street wear line of clothing at the MOCA in Toronto in conjunction with iconic street wear designer Jeff Staple, Sid Lee and SDI Marketing along Citizen PR. Our challenge at SDI was to make it unforgetable experience through introducing the One Of None story for the first time in both Toronto and Montreal. The result was an intimate, miticulously designed activation by an unexpected brand. By introducing a series of installation cubes each garment was highligted uniquely to showcase each piece at the launch.

AGENCY: SDI  MAIN CAMPAIGN IDEA: SiDLEE.  XM ART DIRECTION: Matt Howe  CD: Luke Kinmond